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A year of living (and working) differently

· 6 min read

I had meant to write this exactly three weeks ago to coincide with both my two-year anniversary in my current role at Deltatre and also the anniversary of my last day working "as normal" in the London office, but then I had too much other stuff to do, so here we are – a bit less timely, but still…

It would be fair to say that the last year has been... unusual. We've all had to suddenly adapt to a "new normal", whatever that means!

Demystifying the modern digital industry "wizard"

· 4 min read

Hi, my name is Andy and I am a technologist. I’ve been monkeying about on the web since the mid 90s in one form or another, and I seem to have somehow turned some initial tinkering with very early HTML [^1] whilst avoiding my University coursework into a subsequent career in the London digital industry.

I like big bots and I cannot AI

· 5 min read

There's an awful lot of buzz at the moment about chatbots, conversational interfaces, and digital assistants like Amazon's Alexa - it seems like there is a steady march of AI into our lives, but is that a good thing?

For marketers and advertisers it may appear to be he beginnings of a brave new world of opportunities to deliver messages to consumers in new and "innovative" ways, but that is a fundamentally naive approach.

In the rush to be part of this brave new world it is this very simple question that is overlooked - "what is the value exchange"?