I like big bots and I cannot AI
· 6 min read
There's an awful lot of buzz at the moment about chatbots, conversational interfaces, and digital assistants like Amazon's Alexa - it seems like there is a steady march of AI into our lives, but is that a good thing?
For marketers and advertisers it may appear to be he beginnings of a brave new world of opportunities to deliver messages to consumers in new and "innovative" ways, but that is a fundamentally naive approach.
In the rush to be part of this brave new world it is this very simple question that is overlooked - "what is the value exchange"?